Facebook ads are changing. Realistically, who’s surprised? Facebook ads and change are synonymous. It would take at least 3-digits to count all the updates Facebook has made to its advertising platform since its launch in 2007. As marketers, we’re just riding the…

Content is considered to be the foundation of a successful SEO strategy. What exactly does that mean? Why is content so important for search engine optimization? First Things First: What’s “Content Marketing?” Content marketing is creating and distributing valuable, relevant…

Your content is valuable. And so is your team’s time. If you could squeeze more juice out of the lemon, wouldn’t you take the opportunity? By splintering your long-form articles and videos into content for your other marketing channels, you squeeze…

Imagine spending 3, 5, 7, 10 years creating content about topics you love out of pure passion. Working through decision fatigue on what to create, what platform to focus on building, and not knowing the latest marketing monetization strategies to…